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Submit
Press Releases to the Surgeons of Steel
magazine & Nebraska Media Outlets
Use
this form to submit press releases to Nebraska
media outlets including newspapers, television
and radio. By submitting
content you also agree to allow NABA to republish
all content and images in the Surgeons of
Steel magazine. Each NABA member including shops and allieds
may submit up to two free press releases
annually.
Non-members from Nebraska automotive and
related industries will be invoiced
$125 for each submission. Email nz41254@windstream.net
if you have any questions.
Press
Release Elements
Technically, anything deliberately sent to a reporter or media source is
considered a press release: It is information that has been released by the act
of being sent to the media. However, public relations professionals often follow
a standard format that they believe is efficient and increases their odds of
getting the publicity they desire. The format is supposed to help journalists
separate press releases from other PR communication methods, such as pitch
letters or media advisories.
Some of these common structural elements include:
- Headline
— used to grab
the attention of journalists and briefly summarize the news.
- Dateline
— contains the
release date and usually the originating city of the press release. If the date
listed is after the date that the information was actually sent to the media,
then the sender is requesting a news embargo, which journalists are under no
obligation to honor.
- Introduction — first paragraph in a press release, that generally
gives basic answers to the questions of who, what, when, where and why.
- Body — further explanation, statistics, background, or other details
relevant to the news.
- Boilerplate — generally a short "about" section, providing
independent background on the issuing company, organization, or individual.
- Close — in North America, traditionally the symbol "-30-" appears
after the boilerplate or body and before the media contact information,
indicating to media that the release has ended. A more modern equivalent has
been the "###" symbol. In other countries, other means of indicating the end of
the release may be used, such as the text "ends".
- Media contact information — name, phone number, email address,
mailing address, or other contact information for the PR or other media
relations contact person.
As the Internet has assumed growing prominence in the news cycle, press
release writing styles have necessarily evolved. Editors of online newsletters, for instance, often
lack the staff to convert traditional press release prose into more readable,
print-ready copy. Today's press releases are therefore often written as finished
articles which deliver more than just bare facts. A stylish, journalistic format
along with perhaps a provocative story line and quotes from principals can help
ensure wider distribution among Internet-only publications looking for suitable
material.
Begin
Entering Your Press Release Information
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